It’s something I will be able to tell my kids when I grow up, that I voted for the first black president.
Company officials like to say their best customers are unemployed Ph.D.s and artists because the unique products, ranging from peanut butter dog biscuits to black truffle-infused olive oil, attract well- educated, globally aware, budget-conscious shoppers.
Wendy Brown, director of stores, adds, “We have one customer, and we know exactly who she is. And we don’t sit around a table and say to each other, What do you think she’d like? We’re out there. We’re in the stores, we’re in the marketplace. We live where the customer lives.
That said, while this book is (literally) dedicated to librarians and generally very pro-librarians, I think the author has a prejudicially anti-traditional cataloging stance. I understand why, since Dewey is crazy. But still, just because we need to PHYSICALLY colocate things in the real world doesn’t mean we can’t also do a lot of awesome digital stuff away from traditional book cataloging FOR BOOKS. He seems to think it is one or the other–either you catalog physical stuff and are chained to something like DDC, or you are open to a wonderful world of user tagging. Why can there be no compromise?